Yuvaya was born from the need for a powerful yet effortless nutritional solution. While in the USA, co-founder Palak struggled to replenish missing nutrients in a way that was easy and enjoyable. As a formulation scientist, she recognized this as a widespread issue and, upon returning to India, developed a mix-and-drink powder designed to meet modern nutritional needs.

Yuvaya’s identity is rooted in being scientifically advanced and transparent with its audience. Offering effective solutions that carry a nostalgic essence through thoughtfully crafted flavors.

Timeline 21 days
Role Logo Design, Visual Identity System and Packaging